The goal
The primary goal of this campaign was to attract greater brand awareness for this artist within the Belgian alternative music scene. Another objective was to generate streams for his latest single, “Silence Speaks.”
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Our social story
We launched a campaign consisting of three parts:
- First, a vlog by Chuki, one of the social influencers we work with, visiting the studio of The Color Grey.
- Additionally, three Instagram posts by two different influencers. The first post was intended to raise awareness, the second involved a meeting with The Color Grey, and the final post was a call to action, encouraging people to listen to the new single, “Silence Speaks.”
- Finally, blog posts and social media posts produced by Chase.
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The result
Following this campaign, we observed that The Color Grey is now appearing at the right festivals. Conclusion: The mission to achieve a “positive re-profiling in the underground music scene” was successfully accomplished!
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