They often feel alone, are under daily pressure to keep posting, and it's a challenge to live off their passion. That's why Chase developed a campaign to show that creators are not alone. With the catchphrase 'Keep creating“we invite everyone to support creators.
Because of creators, we spend a lot of our time every day on Instagram, TikTok, YouTube, X, LinkedIn, Twitch, Facebook, Snapchat, podcasts... It's the creators who give us - often for free and for free - inspire, make you laugh, learn something, ... and with which many people even build a personal relationship.
Creators are the daredevils, entertainers, storytellers, they make us dream out loud and spark conversations. Creators are committed to engaging us with daily updates and original stories.
Yet their work is not appreciated by everyone. Behind all those fun posts, there is often a lonely quest and a lot of hard work. They face countless challenges, doubt, and sometimes even hatred. Because of the influence that creators make on our environment, they bear a certain responsibility that you can also find with journalists, experts or sometimes even those of your closest friends.
That is why we are now launching the 'Keep creating' campaign. With this, we want to show that we thank creators and we want to motivate them to, despite the struggles. to keep doing what they love: “to keep creating.”
What do we want to achieve with this campaign?
Our goal is to strengthen the role of creators in Flanders and Brussels, as their impact on society continues to grow. We want creators to know that they're not alone. That we understand that creating nonstop content, building a community and actually making money with it is really hard work. And that creators deserve respect for that.
<CENTER><p>Do you want to grow as a digital creator? Then join our community where you can meet other creators, attend free workshops, and ask all your questions about digital creativity.</p> <div class="post_button"><a href="https://login.circle.so/sign_up?request_host=community.chase.be#email" class="button is-small w-button">Join our community</a></div></CENTER>
The power of creators
To reach as many creators as possible in Flanders and Brussels, we worked with motivated and talented creators from various niches, each with their own voice and audience.
Nona Van Braeckel is a vlogger and podcast creator, and creates content for the StuBru TikTok and Instagram. She recently gave another workshop to our community where she talked about how you can expand your network as a creator.
Jordy Arthur sees fashion design and content creation as his main sources of self-expression and created an outfit inspired by the Chase Community especially for the campaign video.
Zic Zack Kitty, also known as Esther Vandenbroele, is a gaming streamer that we have worked with several times, including for our disinformation project CounterScam.
Finally, there is Daniël Maeriën, better known as Brown boy, a comedy creator who makes us laugh every day on TikTok.
Together with videographer Bert Kamoen and these 4 creators, the Chase team created the awareness video “Hey Creator” in which they also support each other.
In addition to our creator ambassadors, we also give Elias Verwilt, Loewi, Dikke Svekke, Ender Scholtens, Nena Schuurmans and Lola Obasuyi Van Acker additional tips for creators in the coming weeks. And finally, dozens of creators in the Chase community are also active on Chase socials to share interesting content for creators every week.
This campaign is made possible, among other things, with the support of the Media Department of the Flemish community and Eastpak, in cooperation with partners The Checkers and FAT.
