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Musketon will dive deeper into his journey into NFTs, with all its ups and downs, and provide insight into his creative process. This talk was presented by Chase and KASK & Conservatory.
Okay, but what are NFTs?
The simplest way to explain NFTs is as a form of digital ownership. They link a blockchain account (another big word) to a unique digital collectible. This can be art, music, or even a tweet. New technologies and innovations have always sparked both interest and skepticism. That's nothing new. But NFTs in particular have created huge waves within the creative industry. This digital art form has disrupted the creator economy and created new opportunities for bold digital creatives. The hype started with the CryptoPunks by Larva Labs. The pixelated avatars were once free to claim for anyone with an Ethereum wallet, but due to their limited availability they quickly became a status symbol. Owners soon started selling them for huge amounts of crypto. If you want to buy one today, you might pay more than €300,000. That's a small change for digital artist Beeple. He had already built a strong presence on social media, but he really made headlines when he sold his digital artwork Everydays: The First 5000 Days for no less than €61.1 million.
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Cutting out the middleman
One of the first things that came up during our conversation with Musketon was:
“Why move away from traditional illustration and take risks by pursuing NFTs? What's the reward?” Musketon immediately explained that the personal contact between the artist and buyers improves drastically by eliminating the middleman — in this case galleries and sellers who take large commissions on artworks. This personal connection is central to Musketon's vision. Receiving feedback, creating pieces together with his audience, and getting to know his followers are key to building a sense of community. According to Musketon, Twitter is the place for digital creatives who want to build a community around their NFTs.
You can make a really cool drawing and show it to me and I'll think 'okay cool'. But if I don't know how much work you put into it or what your thought process was, it's less impressive.
Staying in close contact with your audience is not only about community building, but can also be a pillar in an artist's storytelling strategy. Potential buyers and art lovers are interested in the process. They want to feel impressed by the number of hours that went into the artwork. They want to be guided through the creative process. And most importantly, they want to learn more about the person behind the art.
Getting rich quickly, but not really
People often think: “I'll upload an NFT and sell it for 10 Ethereum and become rich overnight.” That's just not how it works. And many people don't understand that.
Rome wasn't built in a day (or in a night). That doesn't mean getting started with NFTs is difficult. All you need is a digital wallet, an account on an NFT marketplace, and a solid understanding of social media. Reddit is the place for NFT artists who want to share their art.
The chance of going viral is much bigger on Reddit, while Instagram's algorithm isn't built for sudden success. However, Musketon said Reddit is only for people with thick skin, since criticism can be quite ruthless.
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Tips for people getting into NFTs
Many people may find NFTs intimidating at first. Yes, you will need to invest some time and money to learn how everything works, but the reward can be big if you start early. That's the first tip Musketon gave us: don't sit and wait while other artists gain valuable experience.
Don't lose sight of what makes you unique. Focus on what you're good at and deliver quality. “90% of the NFTs out there are just crap.”
In other words, don't do it for the money. People will feel the lack of authenticity. There are certain themes that work well in NFT spaces, but don't force yourself into a mold. Stay true to yourself and stick to your art.
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