The goal
Party space contacted Chase Creative because they wanted to make sure that their brand storytelling, webshop and social media channels were of high quality. This is with the aim of creating an online community of new and returning customers and ensuring a steady growth in turnover.
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Our brand story process
To achieve this, they sought advice on their brand story, digital strategy, and social media management. Together with the management team, we made a number of concrete and structural recommendations. This is after a thorough analysis of the organization's customer segments. The process to achieve this consisted of the following key moments:
Strategic part
- An intake interview based on an extensive question and answer structure
- Analysis of (the involvement of) the customer community, the structure and user journey on the online channels, existing customer messages and brand promises
- A clear definition of their priority goals for the digital and online journey
- Development of an optimized digital strategy, channels, content & ads
- A feedback meeting with Partyspace with preliminary conclusions and a strategic proposal
Creative part
- Incorporating their feedback into the final version of the strategy
- Development of a number of story formats tailored to various online channels and a basis for a digital content calendar
- A feedback discussion about the creative format proposals
- Optimizing creative formats based on input by Partyspace
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Our brand storytelling recommendations
Ultimately, this resulted in a report (in presentation form) that consists of a clear online growth path for Partyspace's online community. This has been further developed in a number of creative and technical objectives and a plan of action to achieve successful results. One of our recommendations for Partyspace was to present their products in a more human way. Brand strategist Sven De Coninck and account manager Fleur Carpenter share their views on the project:
Their audience is not only interested in the product itself, but also in what context it can be used. The tents can be presented in various stories, such as fundraising or communions.
We also suggested that they communicate more at the level of different target groups. Individual customers and B2B customers are triggered by different social content and are present on various social platforms. Sven De Coninck & Fleur Carpenter:
Our last advice was to offer fewer products, but to focus them on more specific target groups. Sometimes too many details lead to less clear brand storytelling.
The result
Based on this advice, Partyspace has adapted its website and corporate identity. They created packages for different target groups, focused more on tents as their core business and made their overall styling more recognisable. We look forward to more results from our collaboration and managing their social media on LinkedIn and Facebook!
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