On wheels, on rails or in the bus
In a multimodal city like Ghent where every form of mobility counts, finding your way around is sometimes not an easy task. Especially not when the location is constantly changing. In that case, the right data and targeted communication for everyone who travels in a sustainable way by public or private transport is extremely important. And that is exactly why TMaaS, “Traffic Management as a Service”, was born after a selection process by the Urban Innovative Actions Initiative (UIA).
Strong minds and partner companies who would like to help are coming together to fully research, analyze and test for three years (2018-2020). They have one goal in mind: to make life better for the people of Ghent by removing frustrations.
To make communication even sharper, the TMaaS team involves Chase in the project. Our job? Creating an attractive campaign video that charts the development of TMaaS — from concept development to product launch. (Point intended.)
The experts explain it themselves
Devising and developing a video campaign? Then we get to Chase. We provide a clear framework: visualizing the entire project from start to finish — to show that developing an online tool is not as easy as it seems. We give the floor to the people who really know about it—the experts who worked on the project themselves. It's a way of putting them in the spotlight, putting a face on the project and giving the story a human one. touch to give.
Lights, camera, action
Storytelling at its best, through the eyes of TMaaS. And that works, because the project continues in the form of 'replicator cities'“and that in Antwerp, London and Duran, among others. They are going to work with the technology to map their own mobility network to help their citizens get around. And what about TMaaS? The team wants to do more research into accessibility for everyone and continue to collect data about the growing city.
So. A three-year summary. About a project with bumps in the path to leading good jobs. All roads lead to Rome, but not necessarily in the literal sense, it turns out.
