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An Agoria podcast with Elisa Brevet...
With a finger on the pulse, journalist and entrepreneur Elisa Brevet meets tech entrepreneurs. Thanks to her personal experiences as an entrepreneur, she knows best how to dig deeper into the lives of CEOs and find out what made the difference for them.
And Magali The Dog...
If it's profound and thorough, Magali De Reu is the right person for that. Curiosity is right for her. As an entrepreneur, columnist, speaker, and author, in this podcast, she talks to tech CEOs about what drives them in life. As an entrepreneur, but also as a person.
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The Difference/La Difference
A podcast about the technology sector has been done before. A podcast about what really matters within the same sector? That's a little different. To put tech companies in the spotlight, Agoria, the federation for Belgian tech companies, decided to start an audio series. Chase was allowed to take the lead in this. Enter: The Difference - La Différence, a bilingual podcast series with business leaders in the technology sector, in four Dutch and four French episodes.
Together with Agoria, we came up with the strategy and concept, assembled a production team and created the corporate identity for the podcast, including logos, thumbnails, audiograms and video teasers. In short, we took care of the entire production from idea to final assembly.
The challenges
- Devising a concept that adds value to the target group.
- Developing a format that works for the two different national languages.
- Attracting successful entrepreneurs who make a clear difference within the sector.
- The casting of two suitable hosts who find their way in the entrepreneurial landscape, one host per language.
- Targeting successful entrepreneurs in the technology sector when promoting the podcast.
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The results
- Attractive podcast teasers in the Dutch country French.
- 8 episodes with in-depth interviews with entrepreneurs in the tech sector.
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Credits
- Production: Hanne Penninck, Hanne van Vlaenderen
- Editors & edit: Hanne Penninck, Hanne van Vlaenderen, Pieter Blomme
- Storycoach: Pieter Blomme
- Recording & mixing: Wederik de Backer, Emma Ducheyne, Lucas Derycke
- Research: Sibylle Dechamps, Peter Ansoms, Nele Laus, Sarah Godard
- Hosts: Magali De Reu & Elisa Brevet
- Strategy & consultancy: Jan d'Hont
- Promotion: Jan D'hont, Hanne Penninck, Michael Chin, Jelle Demonie
- Participating CEOs of Agoria member companies: Cédric Pierrard (Efficy), Pieter Lesage (Studio Dott), Bien Vanderstappen (TEO.training), Pablo Rauwers (Rauwers), Ulrik Van Schepdael (Mobco), Lien Ceulemans (Salesforce), Benoît Deper (Aerospacelab), Leïla Maidane (Begreator)
