TikTok has become impossible to ignore in the world of digital content creation. Although the original app (then still under the name 'Douyin') has existed since 2016, the hype around the video app only really started around October 2020. This is no coincidence, because that was the period when people had to stay indoors due to the COVID pandemic. So there was a huge amount of time for short funny videos and endless scrolling. The app also became popular in Belgium and has been extremely popular ever since.
As of 2023, being a 'TikTokker' is truly a real job. As a TikTok creator, you can earn (good) money, you often receive PR packages from companies, and you are your own boss.
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Already thinking about a career switch? We list all the best tips for you.
Start at the beginning
After creating your account, it is important to know which niche you want to focus on. Comedy, beauty, lifestyle, food, sports... Authenticity works best, so choose a niche that you are genuinely interested in or good at. Are there things that make you different from others? Use that feature to your advantage on TikTok. TikTok's algorithm works very well with the “niches within a niche.” The next fashion influencer? Been there, done that. A fashion influencer who only wears crocheted clothes that she makes herself? Bingo.
Don't be afraid to post
It is important to stay active on the app because TikTok works with an algorithm. The more you post, the smarter the algorithm becomes based on your content.
For example, if you always make food content, the algorithm will start placing you in a niche. Based on that information, the algorithm can push your content to the right audience. — Amir Motaffaf
Quality
On TikTok, you definitely don't need to film your content with a professional camera. On the contrary, people prefer relatable and “real” content. A good smartphone is enough.
You can choose to edit your videos in the TikTok app itself, but through the app CapCut you can very easily and clearly edit your videos. CapCut also works directly together with TikTok. You can find sounds that you saved in the TikTok app in your CapCut account. CapCut works not only as an app but also has a desktop version that allows you to edit all your videos on your computer. You can also find many cool templates, add auto-captioning, and apply effects. Tip: you can find many tutorials on YouTube.
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Jump on the trend wagon
Unique content helps you create your own brand, but it is still important on TikTok to follow trends to gain followers. Do you see a trend going viral? Try to make your own version of it as quickly as possible.
There are certain tools to see the most trending hashtags, words, and sounds. One of them is TikTok's own Creative Center. But the best tip to spot trends is actually to keep scrolling. — Amir Motaffaf
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Networking
Collaborating with other creators can definitely work in your favor; you can create more fun content (for example trends that you have to do with two people), you can learn from each other, and the followers of the other creator will also get to know you and follow you.
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